Idea generator and producer of film and photography.
Ideengenerator und Produzent von Film und Fotografie
Elena Petitti di Roreto - Rimowa
RIMOWA - Resilience Is A Gift.
Every piece of luggage moves differently through time and space in each video, following a unique character and story.
Elena is a true creative mastermind. She studied media design at the New Academy of Fine Arts in Milan, film at the Pratt Institute in New York and creative direction at the London College of Fashion. She reached to what it was all about for her: Writing and directing. Her Italian roots have allowed her to be exposed to astonishing art and architecture from an early age. One of her fondest memories is being taken to Teatro alla Scala in Milano by her grandfather as a young girl.
Until today, she takes her inspiration from art, photography and classical music. She has worked with various clients, such as Valentino, Fendi, Hennessy, Dries van Noten as well as longer editorial formats and short films always creating a uniquely strong narration and is one of the top talents you can work with.
Harley Davidson | Manifesto
Rekorder is the partner-in-crime providing a foundation for creativity.
“We are always thrilled to work with extraordinary talents in visual storytelling. To be able to provide a singular artist whose work refuses to be contained by any perceived limits of cinema – a safe space stocked with all the resources he may need to create, is our signature service.”
– Werner Klemm, CEO of Rekorder